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View Darwin Wheeler's profile on LinkedIn
Professional Profile
  • Extensive experience building and implementing strategies, roadmaps, business requirements, best practice & standards, designing, coding and launching web applications & eCommerce sites
  • Manage multi-million dollar organic search budget for Fortune 10 company
  • I have led and managed front-end development teams in dynamic fast paced environments
  • A proven self starter using agile and scrum process and methodology who works cross functionally with leadership, creative, content, development, IT, vendors, & outside agencies
  • Passionate about social web applications & mobile design and their impact on eCommerce
  • Strong technical understanding of Web development, SEO, SEM, & Social Media
  • Manage large search budget, forecasting, & reporting to Leadership for Fortune 10 company
Skills / Tools
  • 12+ years front-end coding & markup in HTML, HTML5, JHTML, DHTML, XHTML, JSP, CSS, PHP, XML/XSLT, and JavaScript using Eclipse, Dreamweaver, and Notepad++
  • 7+ years experience developing and launching J2EE web apps using ATG Dynamo, ATG Content Administration, ATG Personalization on Apache & BEA WebLogic platforms
  • 3+ years experience in rich snippets, microformats, and social graph markup using RDFa, Open Graph protocol, XHTML, XML, and schema.org
  • Develop strategies, analyze site performance, & measure ROI using Webtrends, eDataMart, SAP Business Objects, Omniture, Google Analytics, Bing & Google Webmaster Tools, and XPATH
  • Build and implement Paid Search, PPC, and Display Advertising using Facebook Ads & pages, Google AdSense & AdWords to manage
  • Manage content and assets in SVN, Interwoven Teamsite, Adobe CQ, and Wordpress

Experience
Oct. 2009
- Present
AT&T, Bothell, WA
Sr. Online Manager – SEO, Search
  • Develop and execute SEO strategy and implementation of natural/organic search engine optimization, search initiatives, site architecture, conventions, product launches, and best practices for AT&T eCommerce & Mobile
  • Lead SEO adaptation and empower colleagues across organization by collaborating & training product, marketing, business development, web development, and design teams
  • Identify emerging opportunities and define business requirements for business & development
  • Increased AT&T organic search traffic 41% Y/Y in 2011
  • In 2011,increased Google & Bing 1st page rankings 6.8% Y/Y, & top 30 rankings a 22% Y/Y
  • Increased shopping portal orders 32% Y/Y in 2010 by streamlining budget, employing SEO best practices, and eliminating poor performing high cost per order products
Oct. 2000
- Oct. 2009
AT&T Wireless / Cingular Wireless, Bothell, WA
Sr. Web Developer / Development Lead / Content Manager
  • Coded & developed the UI and front-end web applications for AT&T eCommerce sites using HTML, HTML5, JHTML, JSP, AJAX, JavaScript, & CSS
  • Managed development project cycles, time tracking, contingency planning, and issue management for high profile projects and large scale product launches
  • As lead developer, I launched several highly successful high profile products and releases
  • Implemented strategies and streamlines processes to improve web site sustainment, landing page development process, improve page conversion rate, and standardize asset management
  • Wrote & implemented coding standards, managed design & code reviews with IT & PM teams
  • Led by mentoring, training and developing new talent
Nov. 1999
- Oct. 2000
QCOMMERCE, INC., Bellevue, WA
Lead Web Developer & Web Designer
  • Built and coded in HTML, SHTML, JHTML, & JavaScript the QCommerce Internet Store Builder, a template driven web application for designing eCommerce storefronts
  • Coded, developed, and implemented UI, graphics, and front-end code for QCommerce web site & external web sites ChoiceWorld and Choice Mall
  • Designed 2D & 3D graphics, animations, and renderings using Photoshop
March 1997
- May 1999
IDREAM SOFTWARE(article), Bothell, WA
Content Manager / Lead Designer / 3D Artist / Animator
  • Designed and developed UI, icons, 2D & 3D graphics, & content for 3D software
  • Created and developed all content and assets for iDream web site in HTML & VRML
  • Developed all graphics and content assets for Jio, a JAVA based e-commerce software
  • Built 2D and 3D graphics, animations, & renderings using Photoshop and 3D Studio MAX
  • Managed, documented and tracked all content creation and implementation
July 1996
- Present
FUTURE VISUALIZATION / DARWINWHEELER.COM, Redmond, WA
Self Employment / Developer / Consultant
  • Web development, Multimedia, Android App development and design consulting
  • 3D modeling, animation, and graphics in 3D Studio R.4 and 3D Studio MAX
  • Design 2D/ 3D graphics and company logos using Photoshop and 3D Studio MAX

Education
ARIZONA STATE UNIVERSITY, Tempe, AZ
B.S.E., Bachelor of Science in Engineering, Integrated Computer Graphics
Emphasis in 2D/3D animation, graphics, multimedia, and graphics programming
Courses/ Honors/ Awards
AT&T University Distinction in Leadership Series – 2010 & 2011
AT&T University Core Leadership and Management Development – 2008
ATG Education Services - ATG Courses - 2001-2008
AT&T Wireless Moment of Excellence - 2001
Advanced courses in Animation, Post-Production & Entertainment Studies - UCLA, 1994